Why Toyota, Honda, And Nissan Continue To Bet On Sports Cars


Among many car fans, the 1990s are considered the golden age of Japanese sports cars with standouts including the Toyota Supra, Acura NSX, Mazda R-X7, Nissan 300ZX, Mitsubishi 3000GT, and Mazda Miata. In the current auto market, buyer tastes have shifted toward sport utility vehicles and trucks and automakers are trimming their lineups of sedans and sports cars. But Japanese automakers such as Toyota, Honda, and Nissan continue to bet on sports cars, and some big names, such as the Toyota Supra and the Acura NSX have returned to the US.

» Subscribe to CNBC:
» Subscribe to CNBC TV:
» Subscribe to CNBC Classic:

About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.

Connect with CNBC News Online
Get the latest news:
Follow CNBC on LinkedIn:
Follow CNBC News on Facebook:
Follow CNBC News on Twitter:
Follow CNBC News on Instagram:
Subscribe to CNBC PRO:


Why Toyota, Honda, And Nissan Continue To Bet On Sports Cars


Work Ethic Records July 22, 2021 - 9:31 PM

As birthrates drop amoungst millennials, I bet you'll see sports car sales go up. Me and my partner have no plans for having children, why would we get an SUV? I'd rather have a quick, fuel efficient car that's fun. I've got no need to haul around kids to soccer practice.

speedy34blue July 25, 2021 - 3:37 AM

Title: Because the USA is not the center of the universe. Also, "Dutson"?

Francisco Martinez July 29, 2021 - 12:14 AM

Fan of Nissan GTR or Toyota Supra

Harambe Comrade July 31, 2021 - 2:59 PM

You really forgot to even mention the godzilla as a 90's legend?

Daniel Ordonez July 31, 2021 - 6:59 PM

Because Eurobeat

K9 S.W.A.T. Division July 31, 2021 - 9:19 PM

Japanese import all the way. JDM numba 1!

Robin Arora August 2, 2021 - 12:07 AM

The problem now is every cars is too sporty, the tyres are low profile, may be young people like them, but the bumps feel too harsh and would benefit from slightly smaller wheel size ….

The Experimenter August 2, 2021 - 1:22 AM

I'm glad to see that modern news is covering 90's Japanese sports cars!

Mauri Funez August 2, 2021 - 8:38 PM

Bring Back Skylines not just GTRs

William Kistner August 4, 2021 - 2:47 AM

I don't know why they keep showing the new Supre when its not even a Toyota it is a re-badged BMW its a BMW Z3

William Kistner August 4, 2021 - 2:54 AM

Toyota don't even make the supra its a BMW.

Dummy Dummy August 4, 2021 - 3:45 AM

The devilish mandolin family gaze because bacon consequently melt times a hushed oboe. fantastic, ragged port

Leo Andrade August 4, 2021 - 7:00 PM

I'm in 5:35 and they still didn't mention the legendary Godzilla.
I'm getting passed out

Ivan Levko August 5, 2021 - 7:33 PM

Great video overall, but there are so many tiny mistakes when it comes to showing the correct car or the right name. The writer/editor obviously doesn't know too much about cars.

Ashley Cook August 11, 2021 - 8:20 PM

The tart avenue cephalometrically grease because education obviously smile at a thick desk. purple, eatable chest

RustbeltRob classic August 12, 2021 - 4:18 AM

They are too darn expensive. In the 90's these cars could be secondary cars.. but today things like the Supra *BMW, NSX, TypeR, etc.. are all too expensive.. Not to mention they ruined these cars.. They were fun manual transmission, no electronic nanny crap to stop the fun cars.. these new cars, too much electronics, too much nanny, and most have dumped the manual. Most are WAY too heavy too.. The days of picking up a 9k dollar Crx SI with no options to throw around and row gears are long gone..

Nicky Fandino August 12, 2021 - 12:26 PM

Now here's to wait for Mitsubishi to finally announce new Lancer Evo. Any minutes now…

Jonah Wang August 14, 2021 - 3:21 AM

All of these compliments are weird. I just came from the Mercedes CNBC Video where everyone was roasting CNBC for getting it wrong.

Dominic Toretto August 14, 2021 - 6:16 PM

I don't see enough family gatherings.

wildimports August 18, 2021 - 11:27 PM

Some fun car's! And can be built to go crazy fast! 2jz running 5's in a 1/4 262mph 4g63 and other 4cyl are built to 2000+HP 120lbs boost talk about Zoom Zoom!!!!!

Don Atello August 19, 2021 - 2:34 PM

They did the Supra wrong like they so fkn dumb. Supra not a BMW 2 seater. Such trash

Abel Balcazar August 19, 2021 - 8:09 PM

Sadly these cars aren’t midsize sports cars.They have become small roadsters.

Ron Williams August 20, 2021 - 2:52 PM

The only thing Toyota is betting on is BMW

Andrés Hernández August 20, 2021 - 10:40 PM

las marcas se vieron abajo cuando se enfocaron en el mercado gringo.

mauricio Pedemonte August 21, 2021 - 1:22 AM

They forgot us…
Sad Mitsubishi noises

Love not the world August 21, 2021 - 10:47 AM

We used to pronounce 'Celica' as 'silly car'. It was just a joke. We didn't think it was silly.

Chooch Perez August 22, 2021 - 12:14 AM

I can't wait for the new Acura Integra. 🙌

Fee August 22, 2021 - 1:52 PM

Wrong 300zx.

Andres Penuela August 25, 2021 - 4:26 AM

Toyota???? They keep the name and asks other automakers to make the engines.

Andres Penuela August 25, 2021 - 4:29 AM

Mazda should bring the RX7 back. To redeeem themselves for the RX8

Francisco Monterrosa August 26, 2021 - 3:51 PM

Except Supra is not a fully Japanese sport car.

CelicaAutocrosser August 26, 2021 - 9:01 PM

LOL Going electric or hybrid will bring back an interest? Really?! Ummm real enthusiasts want gas and manual transmissions that aren't driven by wires and computers for everything that doesn't require a PhD in order to repair. The auto market has lost it's connection with the real car market and the government sticking their nose in it isn't helping.

And I think what killed Nissan when it came to sports cars is coming out with a car that everyone was praising as a supercar that a normal person can own, and then letting that get to their heads and starting to up the price and charging supercar prices (GTR). I think I remember when it first came out it was $60k? Which was still out of the hands of a middle class income, but possibly obtainable as a midlife crisis car.

Cher Vue August 27, 2021 - 3:05 PM

Geez they really trying to sell that lame supra on almost every clip, btw i dont even consider it a japanese car

Glickman August 30, 2021 - 7:23 PM

they're not betting on enthusiast cars. they're putting out one shoddily designed car apiece to appeal to that kid who just saw the new fast and the furious movies and now wants a BRZ. JDM been dead.

Tousif Rahman September 1, 2021 - 7:54 AM

I still don't like the idea that a BMW engine is in a Supra.

Paul Stobbe September 3, 2021 - 2:45 PM

people love to drive !. I don't understand the hype of the self driving car. I don't and won't buy it.

yy jtjytj September 3, 2021 - 5:45 PM

The spiffy pepper mainly tire because packet coronally subtract a a clammy beet. testy, steep conifer

xNiiiCoLaSx September 5, 2021 - 3:35 PM

The whole path embryologically shave because wednesday distally confuse pro a disgusted gore-tex. pathetic, past tugboat

Ry Hol September 6, 2021 - 8:36 PM

Why? I always just assumed they retained their manhood

William Kristy September 13, 2021 - 9:40 AM

I really wish that Americans would stop buying SUV's such a waste. Bring back the classic wagons and sedans. Make driving fun again please!


Leave a Reply

Related Posts