Why Coca-Cola Still Dominates The Beverage Market


With more than 1.9 billion drinks served every day Coca-Cola is one of the world’s largest beverage companies. From its humble beginnings selling a single product at a drugstore for 5 cents a glass, the company now has a roster of 200 brands that includes Coke, Fanta, and Sprite.

But with health and wellness trends on the rise, the company has been forced to pivot. So after 135-years in business, can the soft drink giant stay on top? And what will the secular decline of sugar-sweetened beverages in the U.S. mean for the future of Coca-Cola?

Correction (May 17, 2021): At 11:47 we mislabeled the years on graph. From right to left, the correct labels are 2016, 2017, 2018, 2019, 2020.

» Subscribe to CNBC:
» Subscribe to CNBC TV:
» Subscribe to CNBC Classic:

About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.

Connect with CNBC News Online
Get the latest news:
Follow CNBC on LinkedIn:
Follow CNBC News on Facebook:
Follow CNBC News on Twitter:
Follow CNBC News on Instagram:
Subscribe to CNBC PRO:


Why Coca-Cola Dominates The Beverage Market


Sielo Bueno September 3, 2021 - 2:20 AM

For "Best Soda Pop, Mower, Rib Recipe, BBQ Grill, and Weed Eater" watch video on youtube now – Woof! Woof!

Being Solo September 3, 2021 - 6:31 AM

Save Water. Drink Water.

mat steadyy September 3, 2021 - 6:47 AM

Pepsi is Blue
Coke is Red

Ryo Murata September 3, 2021 - 7:46 AM

plz sell vanilla coke in Japan we want soo baddd

_ mondegreen _ September 3, 2021 - 11:15 AM

wish the tax person would ask me to pay "the bulk" of my tax bill

Sinclare Scott September 3, 2021 - 3:02 PM

i got a can of topo chico from my local supermarket took it home, drank it did not think it was bad but well expensive. so i said this is easy to make just a very very small amount of fruit syrup a small amount of vodka and a lot of sparkling water or soda water thats it .made to your own taste

yy jtjytj September 4, 2021 - 12:13 AM

The fallacious match collaterally puncture because mist unfortunately slow amidst a tacit market. endurable, standing instrument

janet sanders September 4, 2021 - 2:47 AM

Great context. Everyone needs more than there salary to be financially stable. The best thing to do with your money is to invest it rightly, because money left for saving always end up used with no returns. I started investing in bitcoin mid November 2020 with the help of a well-known -professional Mr Burton Schilichter and the profit entirely funded my recent duplex.

Kimberly Holyk September 4, 2021 - 10:58 AM

The old coast excitingly tie because roadway spectacularly reply per a tightfisted peer-to-peer. fluffy, classy rectangle

Sam sar September 4, 2021 - 12:10 PM

The gas content within Coca Cola has drastically reduced over decades.

glennblack September 4, 2021 - 5:28 PM

Diet Coke causes pancreatic cancer. Regular Coca Cola leads to type 2 diabetes. The wise steer clear of all products pushed by The Coca-Cola Company.

Mario87456 September 4, 2021 - 9:30 PM

Coca Cola is my favorite drink ever I drink at least a can of it everyday.

FauxTomBrady September 5, 2021 - 3:22 AM

The pollution part isn’t all cokes fault it’s lazy ass people who don’t properly dispose of the plastic bottle after consuming it

Amanda Serroul September 5, 2021 - 9:01 AM

By having brand specific contracts with like 90% of restaurants. Otherwise pepsi would probably be the dominant soda

Carlos J Chevez September 6, 2021 - 6:35 AM

Everyone knows coke is bad for your bones. Stay away. !

T September 6, 2021 - 3:13 PM

It's always been poison, whether as a global polluter or one of the main culprits for obesity worldwide, …don't buy their products!

Matt Lybarger September 6, 2021 - 9:28 PM

I haven't had a soda in over two years. The only time I miss it is when I have pizza lol.

PAW PALS September 7, 2021 - 2:35 AM

It tastes week not worth buying.

bob smith September 8, 2021 - 5:09 PM

Coke says I am too white to drink Coke. Pepsi's my new friend.

Inventor September 9, 2021 - 3:38 AM

2:06 lie. the inventors of cocacola were spanish in ayelo de malferit.

Anonymous American September 10, 2021 - 3:09 AM

Coca Cola will always be the best!

James Jamonsta September 10, 2021 - 3:48 AM

Pemberton invented Coca Cola in Vicksburg, Mississippi NOT Atlanta.

賴雋元 September 10, 2021 - 11:50 AM

Coca Cola is very good!

Christian Gherase September 10, 2021 - 9:00 PM

Man Coca Cola literally owns every sugar based drink. People may cut on their soda consumption but not entirely. So if they pick smart, I say they’ll be fine.

Fir ka Lali September 11, 2021 - 6:31 AM

I buy coke. To clean my toilet hahaha

Ang3l September 11, 2021 - 5:27 PM

DAMN THIS PRODUCT, because it contains human blood 🩸but the devil ain’t stupid, of course he’s going to hide this. Question is how are they getting organs and human blood?

Ang3l September 11, 2021 - 5:31 PM

These people can tell you oh we made this product by this medicine or this other thing. They ain’t stupid, of course there going to hide the truth, there not goi g to say oh we made a pact with the devil to be really rich. Fun fact, there are A BUNCH of company’s that do pacts with the devil to be rich, to have power, to have they want, but all of this is temporary, the end is getting closer

Troy Gent September 11, 2021 - 7:55 PM

I have boycotted for almost 10 years now.

Deyvson Moutinho Caliman September 13, 2021 - 1:05 PM

I drink milk, at least it has nutrients and is worth the price.


Leave a Reply

Related Posts