With more than 1.9 billion drinks served every day Coca-Cola is one of the world’s largest beverage companies. From its humble beginnings selling a single product at a drugstore for 5 cents a glass, the company now has a roster of 200 brands that includes Coke, Fanta, and Sprite.
But with health and wellness trends on the rise, the company has been forced to pivot. So after 135-years in business, can the soft drink giant stay on top? And what will the secular decline of sugar-sweetened beverages in the U.S. mean for the future of Coca-Cola?
Correction (May 17, 2021): At 11:47 we mislabeled the years on graph. From right to left, the correct labels are 2016, 2017, 2018, 2019, 2020.
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Why Coca-Cola Dominates The Beverage Market